GUESS Women’s Jeans And Denim

Guess was conceived in the 1980s by the Marciano brothers, whose family owned small clothing shops in various locations in the south of France. During a trip to California, the brothers realised that jeans for both men and women were all the same, with the only small differences being in the rear pockets. And so they had a brainwave: to revamp the way denim was worn. In 1981, the company opened in Los Angeles and started selling its first stonewashed jeans, worn out on purpose to make them softer and featuring the “bleached” tones that would become the brand’s trademark. But Guess isn’t just denim: today it offers total looks that also include elegant dresses and formal wear. Discover the best styles for you on YOOX.